Revolutionize Your Marketing Strategy With Caraway’s Million-Dollar Tactics


The idea for Caraway was born after founder Jordan Nathan had trouble finding quality cookware that wasn’t coated in harmful PTFE or Teflon.

With this basic idea—giving consumers access to healthier cookware options—Caraway raised $35 million during a funding round in 2022. But in order to get to that point, the company first had to get their name out there and build a customer base. 


That’s why we’re going to check out the marketing tactics that Caraway used to get on the map as a startup company. 

By taking a look at Similarweb, we can see that organic search, paid search, and social media were the top channels Caraway used to drive new visitors to their website. In this marketing breakdown, we’ll take a look at each of those channels.

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