80 Best Trigger Words to Boost Your Ecommerce Sales


16. Passion 

Passion is powerful emotion that can inspire and motivate your audience to connect with your products and services. When used in your marketing copy, this word can evoke feelings of enthusiasm and excitement, sparking a desire to engage with your brand. 

For instance, if you’re are selling a fitness product, you could use a phrase like: “Ignite your passion for fitness” to encourage your audience to tap into their inner drive and motivation. 

17. Afraid

Fear is a strong emotion that can be used to grab the attention of the reader or listener. When used effectively, this word can underscore potential dangers or outcomes, increasing your audience’s attentiveness and involvement.

Suppose you’re offering a travel service, and some people are afraid of flying. In that case, you could use the phrase “If you’re afraid of flying, don’t let your fear hold you back from new adventures” to stress the value of your service and encourage your audience to conquer their fear.

18. Hope

Hope is a positive emotion that can create a sense of optimism and inspiration. Brands can use this word to create a vision of a better future, making their audience feel more motivated and inspired. 


For example, if you’re selling eco-friendly products, you could use the phrase “Join us in creating the sustainable future we hope for” to inspire your audience to take action towards a better world.

19. Joy

Joy is a feeling of happiness, delight, positivity and satisfaction. Brands can use this word to evoke feelings of pleasure and happiness in their audience, making their products or services more attractive. 

For instance, if you’re selling travel packages, you could use the phrase “Experience the joy of travel” to highlight the positive emotions associated with travel.

20. Frustrated

Frustration is a strong feeling that can also drive action or create a sense of urgency. Brands can use this emotion to emphasize problems or challenges, urging their audience to take action. 

For instance, if the pain point of your target audience is low conversion rates, you could use the phrase “Frustrated with low conversion rates? Take action to improve your sales” to motivate your audience to take steps to increase their conversion rates.

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