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The 6 Best B2B CRM Software Options for Sales Teams in 2023

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Are you a business-to-business (B2B) company looking to level up your sales with a customer relationship management (CRM) platform?

You’re in luck because we’ve got the ultimate list of the best B2B CRM software options for 2023 on this page!

Keep reading to see our top picks! 

P.S. Are you someone who likes to stay up to date with the latest sales and marketing trends? We thought so. Sign up for our free Sell to Win newsletter to get expert sales and marketing advice sent straight to your inbox!

The 6 best B2B CRM software options for 2023

Check our top picks for the best CRM software for B2B companies below:

  1. Nutshell
  2. Zoho
  3. Pipedrive
  4. Freshsales
  5. Copper
  6. Insightly

1. Nutshell

nutshell b2b crm homepage

Pricing: Starting at $16 per user per month

Free trial available: 14-day free trial

Help and support: Dedicated support team via phone, live chat, and email for all plans

Best for: B2B companies looking for an all-in-one CRM solution

First on our list of the best CRM software for B2B companies is Nutshell

Nutshell is well-known for its easy-to-use interface and hassle-free features, making it a breeze for any team to navigate and maximize their sales with every feature. 

With Nutshell, you can access all the best CRM features and capabilities you need in one single platform. Here’s a quick snapshot of some of Nutshell’s sales-boosting features

See how Nutshell can help you close more deals by starting your free 14-day trial!

2. Zoho

zoho crm homepage

Pricing: Starting at $14 per user per month

Free trial available: 15-day free trial

Help and support: Self-help guides, trainings, webinars, and live customer support with an extra purchase

Best for: B2B companies that want robust analytics and reporting features

Zoho is the best CRM for B2B companies that are looking for detailed analytics and reporting functionalities. 

This platform is most popular for its artificial intelligence (AI) and sales analytics tools, helping you to evaluate the success of your sales processes and strategies. 

Here are a few more features you’ll receive with Zoho: 

  • Workflow automation
  • Deal tracking and management
  • Lead scoring and management
  • Sales process builder
  • Social media monitoring 
  • Sales forecasting reports

If your team needs a CRM platform that enables them to track the results of your sales processes so you can improve your results in the future, Zoho might be the platform for you. 

3. Pipedrive

pipedrive crm homepage

Pricing: Starting at $12.50 per user per month

Free trial available: 14-day free trial

Help and support: 24/7 live chat support for all plans, phone support for enterprise plans, and a community forum

Best for: B2B companies looking for a CRM with a mobile app

Pipedrive offers a handy mobile app, making it a great CRM for B2B companies that need to keep track of their leads and deals on the go. 

This CRM platform also features a user-friendly interface so you and your team can easily use each feature to your advantage. 

Pipedrive also comes equipped with these additional features: 

  • Email marketing capabilities
  • Email tracking and reports
  • Sales insights and reporting templates
  • Visual pipeline workflows
  • Integration with third-party apps and tools

If you want to track your leads and close more deals while you’re on the go, Pipedrive is a great CRM software option for you. 

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4. Freshsales

freshsales crm homepage

Pricing: Starting at $15 per user per month with a free plan available

Free trial: 21-day free trial

Help and support: 24/5 customer support via email, live chat, and phone

Best for: B2B companies looking for lead segmentation solutions based on their company industry

Next on our list of the best CRM software for B2B companies is Freshsales

With Freshsales, you can segment your leads based on their industry, making it easy to identify your high-value leads

Additionally, you can also segment your leads based on their location and company size. Here are a few more features you can enjoy with Freshsales: 

  • Marketing campaign, deal insights, and sales performance reports
  • Customized sales pipelines and workflows
  • Lead lifecycle stage tracking
  • Automatic lead assignment to sales reps
  • Code-free web forms
  • Email templates

Looking for the best CRM for B2B companies that need to segment their leads? Freshsales could be the CRM for you. 

5. Copper

copper crm homepage

Pricing: Starting at $25 per user per month

Free trial available: 14-day free trial

Help and support: 24/7 live chat support and community forum

Best for: B2B companies that need a CRM that integrates with Google Workspace

The fifth pick in our list of the best B2B CRM software options for 2023 is Copper

Copper seamlessly integrates with Google Workspace, making it a great fit for teams that use Google products. 

For example, you can automatically sync your Gmail inbox, instantly access your Google Calendar meetings, and attach and view files from Google Drive all in one single platform. 

Copper also has the following features: 

  • Workflow automation
  • Contact organization and management
  • Sales task automation
  • Project management tools
  • Mobile app access

Copper is the perfect choice for you if you need a CRM that integrates with your Google Workspace tools. 

6. Insightly

insightly crm homepage

Pricing: Starting at $29 per user per month with free plan available

Free trial available: 14-day free trial

Help and support: Self-help guides and trainings

Best for: B2B companies that need project management tools

Last on our list of the best CRM software for B2B companies is Insightly

Insightly comes equipped with useful project management tools that make handling projects and tasks a breeze. 

With Insightly, you can convert deals into ongoing projects so you can stay in touch with your clients throughout their journey with your company. 

This B2B CRM platform also comes equipped with the following features: 

  • Email list segmentation
  • Email open rate tracking
  • Relationship mapping and contact information syncing 
  • Custom reporting
  • Lead tracking and management

Need a CRM that helps you keep track of all your clients and manage ongoing projects? Check out Insightly. 

Access the best B2B CRM software with Nutshell

Finish your search for the best CRM for B2B companies with Nutshell

Nutshell is a hassle-free CRM platform giving you and your sales team all the tools and resources you need to generate and convert more leads so you can drive revenue. 

Don’t just take our word for it, though. Try Nutshell out for yourself by signing up for your free 14-day trial!

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